Case study:
Microsoft

How an IT giant successfully sourced candidates for an international internship.

About company

Microsoft is one of the world’s largest information technology companies. In 2019, the company employed nearly 145,000 people in 120 countries. Currently, one of Microsoft’s most strategic products is the Azure cloud computing platform they developed.

Industry: IT

Number of employees: 145,000 people in 120 countries

Challenge: International recruitment of programmers for internships

Recruiting programmers for internships in Hungary

Recruiting programmers for internships at Microsoft is international. This makes it challenging to reach a group of students with a certain range of competencies. When the biggest difficulty for the customer turned out to be recruitment in Hungary Microsoft decided to cooperate with Talent Place and base the recruitment campaign on the crowdstaffing method. This cooperation started thanks to Notatek.pl platform, which previously supported Microsoft recruitment processes in Poland and belongs together with Talent Place to Everuptive Group.

Who knows the student’s needs best? The other student!

Talent Place was entrusted with implementing a recruitment campaign in Budapest to reach out to ambitious students with IT and marketing backgrounds and recommend them for an internship and graduate program at Microsoft.

“ (…) without adequate support, it is not always possible to ensure sufficiently high quality and efficiency in student recruitment activities.” Marcin Kurnik, Sr. University Recruiter, Microsoft.

The client wanted people who would qualify for the student program to meet internal company criteria, which included English language proficiency. The best experts in the student environment turned out to be…. students! That’s why Talent Place engaged its youngest recruiters who understand the student environment and are a part of it.

Crowdstaffing as a solution for intern recruitment

Thanks to Talent Place’s verification of the competences and basic criteria of the candidates the applications which were submitted to the Client were more suitable. According to Marcin Kurnik, “(…) it was our most successful talent search campaign for internships and graduate programs in Hungary so far”.

Talent Place met 100% of the agreed recruitment target and the delivered candidates had the competencies sought by Microsoft.

“I can also recommend the idea of crowdstaffing, which is a sign of the times, a method needed in the modern, fast-changing world. The pioneer of this approach on the Polish market is Talent Place, so it is natural that we decided to cooperate” emphasizes Marcin Kurnik.